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5 eco-conscious questions to ask before buying something


Fast fashion and wearing clothing once has become the norm. With the rise of social media, influencers and rock bottom prices, we no longer think about who made our clothes or what they are worth. We want to change this and be part of the conscious consumer movement. We totally appreciate this can be a minefield so we've compiled a list of 5 questions you can ask yourself ahead of making a purchase to make becoming eco-friendly a little easier.  


ULU Swim and Surf

Do I really need this?

Taking a step back before making a purchase and asking yourself if you really need it is a great start. Do you have something similar? Will this go with what I already own? Not all sustainability issues stems from retailers, we are all guilty of buying one too many little black dresses or an extra t-shirt we don't need. Fast fashion is designed to make us want things we don't need and promote over consumption. They use the model of ‘buy low sell high’, they buy their products for minimal cost and drive this down further by promising large orders to factory workers in deprived areas. Whilst we all want the latest fashions, it's important to consider the environmental impact of our shopping habits. Don't forget you can sell your unwanted clothes on platforms such as Depop and Vinted, or donate to charity to prevent your old clothing going into landfill. 

How many times will I wear this?

We tend to use the general rule of 30 wears. If you think you will wear it more than 30 times (and it will last 30 wears...) then it is a good purchase. Longevity is the key for a sustainable wardrobe - before buying we recommend checking the fabric quality, seams, etc to ensure it is made to last and will stand the test of time!

Do I support this company and their ethics?

How much do you know about your favourite brand? Do you know where your clothes are made? Do they share information about their supply chain and sustainability practises? Next time you are about to click the pay now button have a look at their corporate responsibility page! Even big brands who are committed to climate change have been surrounded by controversy during COVID about not paying their orders. It is worth checking out the #payup movement on social media for more information!

Who made this?

It is easy to see a beautiful item in the shops and not think about where it came from or who made it – we’ve all been there! Asking yourself who made the item a great question to raise. We are so far removed from the supply chain we often forget about the work that has gone into the product before we buy it and those who made it. This leads nicely onto our next questions...

Is this price fair?

You may be able to buy a swimsuit for £15 but, think about it, is that a fair price? Does it represented the labour that went into the garment? Does it represent the environmental cost of the item? Sadly we know that garment workers have been exploited by the big high-street retailers and that brands are not building in the cost of damaging the planet into prices. By asking yourself if you are paying a fair price and questioning brands we can begin to recognise the true value.  


Our promise

At ULU Swim and Surf we promise to make every effort to be sustainable from start to finish - from our product which is made from 100% recycled and sustainable material, the packaging which is bio-degradable and the responsible suppliers that we work with. Our swimwear is built to last and we hope that you will love and wear them for years to come!


We would love to hear from our customers, or potential customers, what would you like to see from us? Please comment below with any questions, queries or comments!

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