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International Women's Day #ChooseToChallange

Monday marked International Women's Day 2021 and today's blog post is dedicated to the incredible women that have been part of the ULU journey so far.

This year's theme is #ChooseToChallenge. At ULU Swim and Surf we chose to challenge gender inequality and bias, and work towards a more inclusive world. We believe that if we challenge the norm and work together to drive change, together we can create a better, more positive and equal world.

#ChooseToChallange could not come at a more crucial time and is something that society continuously need to do to ensure change is made at all levels. This week has been a difficult week for many with the news of Megan Markle and Sarah Edwards - a stark contrast to the positive and empowering messages shared on Monday. This just highlights that many of us women still feel vulnerable, oppressed and without a voice. At ULU and through our community of strong women, we say no to feeling unsafe when walking home, we say no to hiding our true feelings for the fear of backlash and we say no to oppression that many women feel when they want to challenge the norm. Our thoughts are with everyone who has experienced this and together we will make a change towards a more equal society.   


International Women's Day / #ChooseToChallenge


Women are at the heart of our business and a key factor for our success, from our suppliers, consumers and business partners. We want to promote the power that women have in, inspire confidence and self-worth. In today's post we are going to look at some inspiring and diverse, female role models that you can look up to. 

Yeonmi Park

Yeonmi Park is a North Korea human rights activist and has spoken widely on the difficulties North Koreans are facing. She escaped North Korea at the age of 17, and after 10 long years she finally made it to South Korea where she was granted asylum. We'd really recommend reading her book, 'The girl with 7 names' for an insight into the challenges she faced on her journey. She demonstrates great courage, resistance, adaptability and strength, which is incredibly inspiring and humbling. 

Emma Watson

Emma Watson has been using her influence and voice to promote female education since she was in her mid-twenties . She is a United Nations ambassador and often speaks up about feminism and humanitarian issues. The HeForShe campaign that she works on with the UN is all about treating each other with equal respect and promoting gender equality. She is a great female role model and we really admire her dedication to human rights.

Chessie King

Chessie King is the go to gal to break up your perfect Instagram feed. Promoting the message "be your own best friend" she provides an outlet from picture perfect social media, instead showing us a very real and unfiltered view. She inspires women to live their best authentic self and to be comfortable in their own skin. It really truly is about what's inside that matters the most.

Elizabeth Day

Author of 'How to Fail', Elizabeth Day inspires us how to learn from our mistakes and not to feel afraid of failure. The book covers dating, families, babies, body confidence, and is at times funny, always very real and she doesn't shy away from difficult topics. A great read and very uplifting. 

Rosie and Mollie Kmita

Rosie and Mollie Kmita are English footballers and together they are breaking down the barriers in women's football. Traditionally considered a "mens" sport, Mollie and Rosie are inspiring the next generation of female football players and working to get more girls involved with the sport. Rosie was also the first female footballer to sign a professional contract! 

Jess Megan

A body confidence activist, Jess is trying to normalise the human body and promote self confidence. Through her social media and charity work she is changing women's perspectives on their bodies for the better. Empowing, confident and real, Jess is another girl you want to follow for some feel good content on your feed.

Michelle Obama

Well known as the first African-American First Lady of the United States, Michelle is a role model and inspiration to many. In her book "Becoming Michelle Obama" she describes her childhood, growing up and then her experience as First Lady. Whilst she may be most famously known as the First Lady, she has many more less known accomplishments and achievements. During her time at the White House she heavily advocated health, service members, education. 

The Food Medic

We love the Food Medic, otherwise know as Hazel Wallace, for her great podcasts and health content on social media. Topics include periods, women's wellness, the female brain, fitness - and the list goes on! Hazel is a junior doctor and bridges the gap between mainstream nutrition and medicine, sharing her knowledge to her followers.  


For some other fantastic resources we'd recommendation checking out the following sites for more information:



@ukfeminism (Instagram)


The Female Lead / International Women's Day / #ChooseToChallenge

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