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Ready, Set, Surf

We are super excited to announce that ULU Swim and Surf has officially launched! You can now shop our sustainable swimwear and surfing collection, with our latest swimsuits, rash guards and bikinis now available online. We have a wide variety of fits, styles and colours to suit any activity or body type - from the ocean, the beach or just chilling by the pool! Mix and match our bikini tops and bottoms for a style to suit you.  

Starting a new business can be a scary and challenging at the best of times but I never imagined that I would be starting one during a global pandemic. I have worked in fashion for my whole career but always struggled with how unsustainable the industry is. Last year I decided to take a year off from my career to go travelling, re-energise and search for some inspiration. One month later ULU Swim and Surf was born.

 ULU Swim and Surf / sustainable swimwear / sustainable swimsuit / aqua rib / 100% recycled fabric


ULU Swim and Surf was inspired by my own experience surfing. I quickly realised swimwear options were incredibly limited, very expensive and rarely sustainably made. The brand name originates from Uluwatu, a famous surfers paradise in Bali and one of my main sources of inspiration. All of our colours and designs have been inspired by the beautiful places I've visited across the world and the people I've met along the way. One of my most treasured memories is jotting down the first range plan on the back of a placemat in a restaurant in Santorini. I had just been surfing in Portugal and had first thought of the idea lying in a hammock at Dreamsea Surf Camp, glass of wine in hard with no idea if my idea would come to fruition. Fast forward two months and I was surfing in the canary islands designing styles and picking colours lying on the beach. Sadly my back-packing journey had to come to an end but it was the most eye-opening and inspiring trip, and I am so proud to launch my business. 


Each style has been named after an inspiring woman in my life and embodies their personality, style and lifestyle. Designing our first range has been a collaborative process; we’ve invested time in understanding what real women want, how they choose their swimwear and what makes each of them comfortable. At ULU, we believe that every body is beautiful and want to empower confidence. It was important that our swimwear was designed with real people and real bodies in mind, we want you to feel comfortable and inspired when you wear our swimwear. 
We are incredible proud of how far we have come and we hope you love our sustainable swimwear as much as we do. 


ULU Swim and Surf


We would love to hear from our customers, or potential customers, what would you like to see from us? Please comment below with any questions, queries or comments!

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