Sustainability & Swimwear. Our 2021 resolution.
Welcome to Explore with ULU, our new blog! My name is Juliet and I'm the founder of ULU Swim and Surf. We are a sustainable swim and surfwear brand based in the UK. One of our aims at ULU is to build an eco-conscious community who are passionate about surfing, the ocean and protecting the planet...ohh and of course great swimwear!
In our blog we will be talking about everything from how to reduce plastic, the latest swimwear trends, top surfing destinations and lots more. In our efforts to be a community rather than just a brand, we’d love to hear your thoughts on future topics and we’re open to collaborations with like-minded business and people.
Sustainability has been a hot topic for several years and yet the majority of retailers have not made a significant shift in their business models to address this. Whilst sustainability was considered the biggest opportunity for the retail industry in 2020, sadly COVID 19 has shifted many retailers focus and sustainability has fallen down the priority list. The 2020 State of Fashion report highlights this issue, with only 10% of executives surveyed seeing sustainability as a growth opportunity. This is something we are determined to change, we may be small, but we want to make waves in the fashion industry. Our mission at ULU Swim and Surf is to bring sustainability to the forefront of the swimwear market. We want to make shopping eco-friendly swimsuits, bikinis and rash guards easy and transparent!
As outlined in our sustainability promise we are committed to only using sustainable materials and fabrics. All of our swimwear is made from either REPREVE or ECONYL® fabric which are both sustainably made. REPREVE upcycles old plastic bottles and other types of plastic waste to make fabric for our swimwear instead of using virgin fibre. ECONYL® is 100% regenerated nylon fibre from fishnets and other nylon waste. Our mission is for our whole business to be sustainable from start to finish, from our products, the packaging and the suppliers we work with. This is an evolving process, and it takes time be wholly sustainable. However, we will continue to strive for perfection and do everything in our power to be transparent in our supply chain, make eco-conscious decisions and to spread our message. This also extends to the lifestyles of the people working on and buying ULU Swim and Surf products, we want to normalise sustainability and for it to become a way of life. Where we can, we choose to shop sustainably and use ethically sourced products.
Our first swimwear and surfing collection will launch in May 2021. You can shop from our range of eco-friendly, sustainable swimsuits, rash guards and bikinis. We have a wide variety of fits, styles and colours to suit your body type and preferred activity - from the being in the ocean, spending time on the beach or simply relaxing by the pool with a cocktail. Mix and match our bikini tops, rash guards and bottoms for a style to suit you or pick from a variety of different swimsuit styles. Our swimwear is designed to stand the test of time - durable fabric and timeless designs means that you will be wearing your ULU swimsuit for years to come!
Taking plastic out of the ocean for you to wear in the ocean
We would love to hear from our customers, or potential customers, what would you like to see from us? Please comment below with any questions, queries or comments!